BizConCLE 2017 features 10 educational workshops presented by experts on a variety of topics related to entrepreneurial and middle market business needs and challenges.

Thursday, Oct. 12

Workshops for 11:15 a.m. - 12:15 p.m.

How to Generate Direct Revenue from Your Marketing Program

Track: Marketing, Customers & Branding
Speaker: Joe Pulizzi Founder, Content Marketing Institute and Author, Content Inc.

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Can we actually move marketing from the cost line of the financials to the revenue line? 

Peter Drucker states that the purpose of marketing is to get and keep a customer.  That's the why, and it hasn't changed since...well...forever. But how do we get there? Most global organizations develop their marketing departments to maximize reach and frequency, and then describe the value of our products and services.

This is a failed model and needs to be killed. What if we could create a marketing function that creates so much value for our audiences and consumers that it actually begins to pay for itself?

In this entertaining presentation, Content Marketing Institute founder will detail how you can transform your marketing organization into a true profit center.  You'll learn how to:

  • Create valuable subscribers that opt-in to your content
  • Develop a content destination as an asset for the organization
  • Monetize the content asset and generate direct and indirect revenues
  • Take the steps necessary to start this change in your company


The Dynamics of a Five Generation Workforce

Track: Talent, People & HR
Speaker: David Haskin, National Leader of the Advance Workplace Solutions Team, Steelcase

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We will explore the dynamics of a five-generation workforce including what each generation wants, what skills each brings to the workforce, what motivates each, and what each group looks to contribute. We will wade through the stereotypes to uncover the realities, and finally we will look at the changing nature of the workplace in support of the changing nature of work and workers.

  • Steps to ensure managers overcome their unconscious bias
  • Tools managers can use to track their employees progress towards goals
  • Discover the competitive edge by utilizing the talents and skills of each generation
  • Training and retention practices for a multigenerational workplace

Joint Ventures & Strategic Alliances: Examining the Keys to Success

Track: Business Growth, Sales & Financials
Mark Ross, Managing Partner, PricewaterhouseCoopers
Thorne Matteson, Deals Partner, PricewaterhouseCoopers

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The globalization of business models and dramatic changes in the way that businesses operate and compete have resulted in a shift in mergers and acquisitions (M&A) strategy and execution. M&A or organic growth is not always feasible, nor is it always the fastest route to achieving desired objectives in a competitive marketplace. Increasingly, corporations and investors are moving beyond the traditional acquisition/disposal model and using joint ventures (JVs) and strategic business alliances to achieve their business development objectives.

  • Discuss the current landscape for joint ventures and alliances
  • Factors motivating their use
  • Associated challenges
  • Leading practices for executing successful arrangements

Changing Security Defense Strategies in a Borderless World

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Track: Information Technology & Cloud
Speaker: Stew Wolfe, Cisco

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Security experts are becoming increasingly concerned about the accelerating pace of change—and yes, sophistication—in the global cyber threat landscape.
Malicious actors are taking advantage of that ever-expanding attack surface. The breadth and depth of recent ransomware attacks alone demonstrate how adept adversaries are at exploiting security gaps and vulnerabilities across devices and networks for maximum impact.
Lack of visibility into dynamic IT environments, the risks presented by “shadow IT,” the constant barrage of security alerts, and the complexity of the IT security environment
are just some reasons resource-strapped security teams struggle to stay on top of today’s evasive and increasingly potent cyber threats.
In this session, you will learn approaches, technologies and complementary services that are available to help improve threat visibility and detection challenges in a borderless world.


Think Like a Startup: How Established Companies Can Go Further by Doing Less

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Track: Owner, Leader & Team Development
Speaker: Paul McAvinchey, Co-Founder, Product Collective

Transforming your thinking to that of a product-focused startup founder will result in you being more innovative and creating better products, faster. In this workshop, Paul explores processes that have been popularized by modern tech startups and gives actionable advice on how they can be employed in established companies. These include User Testing, that is the observation of people's frustrations and motivations, and frameworks like Customer Development that allow you to rapidly and efficiently iterate on your products using build-measure-learn experiments.

Workshops for 3:15 - 4:15 p.m.

What’s Next: How Businesses are Driving Value From Technology

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Track: Information Technology & Cloud
Greg Knieriemen, Chief Technology Strategist, Hitachi Data Systems
Liron Smadja, Fiverr
Evie Cousineau

Roy Lamphier, Founder & CEO, Excelerate America

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For companies to remain competitive, they must be able to discern which technologies will deliver value and when. This panel session will look at how innovations from the mainframe, client-server, mobile cloud and now IoT have evolved to drive business value. We will also explore how next generation technologies including machine learning and artificial intelligence are poised to drive even more innovation and business value.

Financing Your Business Expansion  

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Track: Business Growth, Sales & Financials
Brent Zimmerman, Partner, Saucy Brew Works
Shana Zollar, VP of Human Resources, Dwellworks, LLC
Vince Adamus, Vice President, Real Estate & Business Development , Greater Cleveland Partnership

Shawn DaVis,  Senior Director
Business Development, Greater Cleveland Partnership

The purpose of the session is to provide the attendees of the BizConCLE event with a comprehensive overview of 3 business retention and expansion case studies in Northeast Ohio, Saucy Brew Works, Dwellworks and Amazon.  The case studies will represent a small business, mid-market business and large corporate business.  The discussion will focus on how each business pursued their respective projects, the public and private partners they engaged during the course of their experience and the types of business resources and incentives they were able to access to make their project a reality.  In addition- the companies will discuss how they accessed the Greater Cleveland Economic Development System and share with the audience the pros and cons of the process.

Workshops for 3:45 - 4:45 p.m.

Creating a Positive and Innovative Corporate Culture

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Track: Talent, People & HR
Speaker: Kathleen Vegh, Employee Engagement Manager, Hyland


Is creating a positive and innovative corporate culture a priority for your organization?  What programs do you have in place to attract, engage and retain employees?  Whether you have a robust program or are looking to create one, this session will leave you appreciating the importance of your corporate culture and ready to implement new initiatives at your organization.

Dedicating time, money and resources to creating a corporate culture that attracts and retains employees is something that Hyland believes in.  They have a dedicated team that focus on keeping employees happy, healthy and engaged at work.  

Come hear how examples of how Hyland has created and maintained a culture that has employees and NEO talking for more than 25 years!

Understanding Authentic Connections Between Brand and Audience

Track: Marketing, Customers & Branding
Speaker: Lee Norris, Director of Brand Planning, The Adcom Group

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This presentation is meant to enlighten marketers and advertisers on the power in creating and championing an authentic brand position driven forward by organizational components. From visionary ideals, to in-market application we will connect the dots between brands and audience. We will discuss what works, what hurts, and what’s emerging as new touch-points for audiences in a digital age.

  • Review how an organization can best align its products and services with their audience.
  • Discuss the ideas of missions, visions, and values – an understanding of a brand’s core.
  • Discover the brands that have successfully built an in-market voice that resonates, and a few who haven’t.
  • Learn how to deliver on your brand promise in the most effective ways and build new brand advocates.

Manager vs. Leader: Growing Your Company through Leadership

Track: Owner, Leader & Team Development
Speaker: Vickie Coleman Gallagher, PhD., Cleveland State University

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Entrepreneurs and business owners often struggle with moving from operations to a more strategic perspective.  This session will provide an overview of how to think more deliberately about the evolution of your company. While there is no prescription for a single “leadership style” that works in every situation, we will discuss ways to tailor your style to your mission and vision, and solidify a culture that can take you into the future.

•    Overview of styles of leadership
•    Ways to empower others
•    Think in a more systemic manner
•    Consider factors that can solidify or embed your strategy into the institution

Continuing Education Credits 

BizConCLE 2017 features the opportunity for attendees to receive Continuing Education Credits. Specific keynote sessions and workshops have been approved as continuing education accredited workshops for human resource professionals, CPAs and lawyers. 

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The use of this seal confirms that this activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval.




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The convention is approved for 6 general hours of continuing education credits for attorneys by the Supreme Court of Ohio.