BizConCLE 2018 features educational workshops presented by experts on a variety of topics related to entrepreneurial and middle market business needs and challenges.

Thursday, Nov. 1

Workshops for 1:15 - 2:15 p.m.

Online Marketing: Lessons from a Google Leader

Track: Marketing, Customers & Branding
Speaker: Angelina Darrisaw
Company: Google

When was the last time you had a chance to sit down and talk online marketing with a Google executive? We’re guessing you never have—until now! Angelina Darrisaw of Google is leading this session on what you need to know to ensure customers can find you online and how to promote your business through search engine optimization and digital ads. Darrisaw will also introduce you to Google Analytics and Trends and how to leverage the data from those tools to help your own business.

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Angelina Darrisaw Cheeks
Angelina Darrisaw Cheeks is a social entrepreneur, an international business career coach and digital media strategist. Angelina is the founder and CEO of C-Suite Coach, a groundbreaking career coaching platform that provides accessible professional development content and resources to diverse, millennial professionals. C-Suite Coach collaborates with employers to create business solutions that empower and educate teams, as well as retain and engage diverse employees. Angelina also facilitates transformative career workshops and experiences that have reached over 4,000 working and aspiring professionals in person, through outlets like outlets including: TEDx, the 2016 Democratic National Convention, WICT’s National Conference, The NYC BAR Association Associate Leadership Institute, among others. Angelina, who covered Google’s Thrive magazine, highlighting women business owners who partner with Google, services small businesses as a Google Digital Coach. She joins Google in bridging the digital divide, by offering free coaching and resources to over 2000 NY-based diverse small businesses. She’s helped these businesses strategically revamp their digital outreach strategies through over 60 in-person programs. She also has supported small businesses as a mentor through General Assembly’s inaugural mentoring program. These efforts helped her earn “Program of The Year” by Black Googlers and Walker’s Legacy Power25 award in 2017. Angelina holds an M.A. in Management from Wake Forest University and a Certificate of Coaching from New York University. She also has a B.A. in Political Science from Davidson College.

Please note this workshop is approved for 1 credit hour of continuing education instruction for attorneys.

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Neuroscience Meets Team-Building: Using Science to Increase the Effectiveness of Your Organizational Teams

Track: Talent, People & HR
Speaker: Chris Powers
Company: ERC

What do the latest findings in neuroscience have to do with organizational teams? When applied correctly, it can lead to positive-thinking employees working in more productive teams. Get educated on how science intersects with the team philosophy more companies are adopting. You’ll also gain an understanding into how an individual’s behavior impacts others; simple steps you can start taking today to increase the effectiveness of team members; and the role diversity plays in successful team building.

Learning Objectives:
• An understanding of how our diversity is one of our greatest strengths
• The most important ingredient for any successful team
• An understanding how our own behaviors impact the behaviors of others
• Simple steps we can take to increase the effectiveness of team members

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Chris Powers
Chris Powers is a Senior Training Consultant with ERC, delivering customized programs on emotional intelligence, supervisor and leadership development, and communication skills. With over 30 years of experience, Chris is also a highly engaging professional speaker, trainer, facilitator, and coach. He has an extensive background in business theory, business development, resource management, and nuclear engineering technology. Chris has improved the workplace performance of thousands of professionals, from CEOs to front-line contributors. His passion for practical, real-world instruction has increased the effectiveness of more than 500 teams and organizations in a variety of industries. Chris holds a Bachelor of Science degree in Applied Science and Technology and a Master of Arts in Business Administration.

Please note this workshop is approved for 1 credit hour of continuing education instruction for human resource professionals and attorneys.

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Everything You Need to Know about Taxes in 60 Minutes: 2018 Business Tax Update and Planning

Track: Business Growth, Sales & Financials
Speaker: Tracy Monroe, CPA, MT
Company: Cohen & Company

The introduction of the Tax Cuts & Jobs Act created some of the most sweeping tax law changes in years. But, what did businesses really get? This session will explore some of the broader changes and how they may apply to your specific situation. We’ll also provide an update of where we stand on expected technical corrections to the law.

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Tracy Monroe
Tracy Monroe is a Tax Partner at Cohen & Company, one of the top accounting firms in the country. A highly requested speaker, Tracy is continually studying the latest tax developments that affect individuals and businesses. Tracy’s technical expertise lies in state and local taxation; S Corporations; C Corporations; consolidated returns; mergers and acquisitions; tax free exchanges; and other tax planning, research and compliance issues. Her clients operate in a wide range of industries, including manufacturing, professional services and wholesale/distribution. In addition to her many speaking engagements, Tracy has also been published in the AICPA’s Tax Adviser, among others.

Recession Proof Your Business: How to Prepare For, Thrive During, and Create Wealth After the Next Recession

Track: Business Growth & Financials
Speaker: Jonathan Slain
Company: Autobahn Consultants

Be honest, is your company recession proof? Most business strategists and forecasters are predicting the next recession is on the near-term horizon (think 12-24 months), and then they talk about “how to survive.” You don’t want to survive, you want to figure out how to leverage the situation to profit and grow your business 10X—even while times are tough and your competitors are crashing all around you because they didn’t plan ahead.

Learning Objectives (5 Recession.com Gears):
• 1st Gear – Qualify – Prepare your company with a written action plan

• 2nd Gear – Tune-Up – Tighten up your business and personal affairs

• 3rd Gear – Accelerate – Capitalize on growth opportunities

• 4th Gear – Brake – Cut overhead as necessary to stay profitable

• 5th Gear – Test Drive – Practice the plan with your team and review it regularly

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Jonathan Slain
During Jonathan’s time in investment banking working on mergers and acquisitions, he got to ride shotgun to see how leaders of different size companies lead. The leadership that gets a company to one level of success won’t get it to the next level. The skills must evolve, and executives aren’t born knowing how to do that; they have to learn.

As an EOS Implementer™, Jonathan is focused on helping specialty contractors get what they want from their businesses. He spends over 100 days a year getting Traction® with teams just like yours.


The Top 10 HR Mistakes You’re Making and How to Avoid Them

Track: Talent, People & HR
Speaker: Cheryl Perez
Company: BIG-HR

Whether it’s bumbling the onboarding process, misclassifying employees as 1099 contractors, or not staying in compliance when it comes to the benefits you offer employees, there’re a lot of potential HR potholes lurking to trip up your company. HR expert Cheryl Perez is going to shine a light on the top 10 mistakes she sees employers make and how they could be avoided.

Learning Objectives:
• An overview of some common HR needs that business owners have but often- times over look- and what that could mean for their business

• Receive some short quick ideas of what you can do to alleviate those HR stressors and how you can find the help you need

• A comprehensive overview of key human resource related laws and legal considerations for businesses of all sizes

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Cheryl Perez
Cheryl Perez is the founder and President of BIG-HR a leading Human Resources consulting and outsourcing firm focused on serving businesses throughout Northeast Ohio. With nearly 20 years of experience in the employee benefits and HR fields and a reputation for her expertise and service excellence, Cheryl is proud to lead her team at BIG-HR in relieving clients of one of the most stressful--yet most critical--aspects of running a business by providing cost-effective HR support and compliance services to small and mid-sized businesses. Today, Cheryl’s firm is the largest African American Female owned HR Consulting & Compliance firm in Northeast Ohio. Cheryl is a certified Senior Certified HR Professional and Healthcare Reform Specialist and received both her Bachelor’s Degree in Business and Communications as well as her Master's Degree in International Affairs and Business from Ohio University.

Please note this workshop is approved for 1 credit hour of continuing education instruction for human resource professionals and attorneys.

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Workshops for 2:30 - 3:30 p.m.

Calling All Data Geeks: How to Leverage the Numbers Comprising Your Business

Track: Marketing, Customers & Branding
Speaker: Angelina Darrisaw
Company: Google

Your business is spitting out all kinds of numbers constantly. Who better than Google’s Angelina Darrisaw to help you make sense of this data and use it to make better decisions about how you run your company. 

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Angelina Darrisaw Cheeks
Angelina Darrisaw Cheeks is a social entrepreneur, an international business career coach and digital media strategist. Angelina is the founder and CEO of C-Suite Coach, a groundbreaking career coaching platform that provides accessible professional development content and resources to diverse, millennial professionals. C-Suite Coach collaborates with employers to create business solutions that empower and educate teams, as well as retain and engage diverse employees. Angelina also facilitates transformative career workshops and experiences that have reached over 4,000 working and aspiring professionals in person, through outlets like outlets including: TEDx, the 2016 Democratic National Convention, WICT’s National Conference, The NYC BAR Association Associate Leadership Institute, among others. Angelina, who covered Google’s Thrive magazine, highlighting women business owners who partner with Google, services small businesses as a Google Digital Coach. She joins Google in bridging the digital divide, by offering free coaching and resources to over 2000 NY-based diverse small businesses. She’s helped these businesses strategically revamp their digital outreach strategies through over 60 in-person programs. She also has supported small businesses as a mentor through General Assembly’s inaugural mentoring program. These efforts helped her earn “Program of The Year” by Black Googlers and Walker’s Legacy Power25 award in 2017. Angelina holds an M.A. in Management from Wake Forest University and a Certificate of Coaching from New York University. She also has a B.A. in Political Science from Davidson College.

Please note this workshop is approved for 1 credit hour of continuing education instruction for attorneys.

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Retaining Rockstars: Here’s How to Keep Your Hard Rockin’ Staff from Joining a New Band 

Track: Talent, People & HR
Panelists:
Craig Israel, thunder::tech
Nate Stansberry, Utees/717Ink
Ellen Stephens, Sherwin-Williams
Moderator: Ashley M. Rivera, Union Home Mortgage

So, you beat out all of the other companies who were vying for that rock star employee. Great! Now comes the hard part: You have to keep her! In this session, you’ll learn how to keep your employees engaged and happy from three rocking companies that know a thing or two about growing and maintaining solid chords with their employees.

Craig Israel
Craig Israel is the Creative Director at thunder::tech. He steers creative strategy for the agency and leads a team of rock stars who regularly create crazy beautiful and stupid impactful work. In his 20+ years in the industry, he’s learned 3 truths: emotion drives purchase, culture keeps talent and nobody reads copy.

Nate Stansberry
Nate is the Chief Talent Officer at University Tees located in Lakewood, Ohio. In his seven years at the organization he is responsible for overseeing and recruiting their 600+ independent contractors and 200+ employees. In his role he manages all HR functions that include contract/offer negotiations, employee training, and position integration. Nate is a graduate of Kent State University and holds a bachelor’s degree in Communication Studies.

Ellen Stephens
Ellen Stephens is the Vice President of Human Resources at Sherwin Williams. Ellen has worked at the organization and has held four roles in her 26 years of employment. Ellen oversees all HR aspects at the Sherwin Williams which employs 4,000 in Cleveland. Prior to joining Sherwin, Ellen was employed as a human resources manager at Boscov’s for two years and worked at Disneyland as an attractions lead. Ellen is a certified Senior Professional in Human Resources. Ellen graduated from California State Polytechnic University-Pomona in 1987.

Please note this workshop is approved for 1 credit hour of continuing education instruction for human resource professionals and attorneys.

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Stop Calling Yourself a Salesperson: Strategies on Getting Your Clients to Listen to You

Track: Business Growth & Financials
Speaker: Marvin Montgomery
Company: Marvin Montgomery, The Sales Doctor

Uh-oh. Here comes the sales pitch.

Deep down, you KNOW that’s what the person on the other side of the table—the person that you KNOW is a perfect fit for your product or service—is thinking. So, how do you flip the script and come across not as a salesperson, but as an advisor who wants what’s best for his or her client? You can start by sitting in on this session, where you’ll learn from author, professional sales trainer and coach Marvin Montgomery about the rules of customer engagement, their benefits and how to remove that pesky negative perception that seems to plague salespeople.

Learning Objectives:

  • The two rules of customer engagement

  • The Benefits that are gained by using this approach

  • The importance of actively listening to remove the client’s negative perception

Marvin Montgomery
For more than 30 years, Marvin Montgomery has earned widespread national recognition and praise for his informative, practical and stimulating programs that reflect his basic philosophy: “Preparation and practice are the keys to sales success.” Marvin began his career with one of the nation’s largest jewelry chains and worked his way up to the director of sales position. It was here that Marvin began refining his approach to training. In total he trained more than 1,200 associates in 95 stores during his time with the organization. Since that time, Marvin’s captivating presentations have assisted hundreds of organizations to meet or exceed their sales goals using his training programs. Many of Marvin’s clients have said that getting “Marvinized” has truly made a difference in their company and Marvin has become a mandatory part of company training. In addition to his training programs, Marvin has given keynote addresses, public workshops and presentations for all industries, professional services, chambers, associations and organizations of all sizes. His addresses include such topics as “Are You Practicing on Your Customers?”, “How to Cultivate New Clients While Maximizing Your Existing Ones” and “Customer Service: The Unexpected Extras that Make the Difference.” Marvin is the author of Practice Makes Perfect: The Professional’s Guide to Sales Success as well as the soon to be released book, Training Wheels. He is also a regular contributor to magazines such as Smart Business Cleveland and Smart Business Akron/Canton, COSE Update, and the Cleveland Plain Dealer.

Please note this workshop is approved for 1 credit hour of continuing education instruction for human resource professionals and attorneys.

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You’re in Charge: 6 Ways to Keep Your Business from Running You

Track: Owner, Leader & Team Development
Speaker: Kimberly Dyer
Company: CultureShoc

With all the things that you have to be concerned about on a daily basis—managing your people, sourcing new revenue channels, keeping expenses under control—it’s easy to feel like your business is the boss of you instead of the other way around. You’ll walk away from this session with six easy-to-implement ideas to help you focus on your priorities and help everyone under your roof come together as one cohesive team.

Kimberly Dyer
For over 25 years Kimberly Dyer has been obsessed with continuous improvement. Over that time, she has helped several start-ups and non-profits define their vision, create structure, develop their strategy to ultimately realize their goals. Kimberly joined CultureShoc in 2016 and is now a Professional EOS® (Entrepreneurial Operating System) Implementer to help entrepreneurs and leadership teams continuously improve every aspect of running their business. Kimberly has given talks to various groups including Precision Metalworking Association (PMA), Ohio Society of Executives (OSAE), Vistage, Goldman Sachs 10,000 Small Business and non-profit organizations. In addition to her works as an EOS® Implementer, Kimberly serves as the Board Chair of the Shaker Heights Nature Center.

Please note this workshop is approved for 1 credit hour of continuing education instruction for human resource professionals and attorneys.

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The Essential Habits of Entrepreneurs: How to Adopt the Skillsets and Mindsets of Today’s Most Successful Small Business Leaders

Track: Owner, Leader & Team Development
Speakers: Lori Long, Ph.D., SPHR & Linda Kanner, M.B.A.
Company: Baldwin Wallace University

Entrepreneurship extends beyond the act of starting a business. It’s a mindset and the development of a set of skills that helps business leaders discover, evaluate and use resources to capitalize on opportunities and create value. Even if your business is well past the startup stage, this session will teach you how to bring that entrepreneurial mindset to yourself, your staff and your business.

Learning Objectives:

• Define entrepreneurship in an organizational context and recognize the need for developing an entrepreneurial workforce in today’s turbulent economy.

• Explain the entrepreneurship mindset and skillset

• Establish strategies to develop their own entrepreneurial mindset and skillset

• Develop an entrepreneurial workplace culture in their own organization

Lori Long, Ph.D., SPHR
Dr. Lori Long is the Chair of the Department of Management and Entrepreneurship and a professor of management at Baldwin Wallace University. Long is also a Faculty Fellow in the Center for Innovation and Growth. She holds a Doctorate in Business Administration from Kent State University, a Master of Labor Relations and Human Resources from Cleveland State University and a Bachelor of Arts from Bowling Green State University. Long has more than 25 years of corporate and consulting experience, and is currently the President of LK Consulting LLC, a management consulting firm specializing in working with small and start-up firms.

Linda G. Kanner, M.B.A.
Linda G. Kanner, an Adjunct Professor in the School of Business, and Entrepreneur in Residence in the Center for Innovation and Growth at Baldwin Wallace University (BW). In addition to her work on the BW’s campus, Linda also serves on the ECDI Cleveland Advisory Board and volunteers at the Women’s Business Center of Northern Ohio. Kanner has more than 25 years experience as a consultant, entrepreneur, and most recently a partner in Phillips Syrup LLC. She holds a Bachelor of Arts in Economics from University of Wisconsin – Madison, and an M.B.A. from the University of Illinois Urbana-Champaign.

Please note this workshop is approved for 1 credit hour of continuing education instruction for human resource professionals and attorneys.

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Continuing Education Credits 

BizConCLE 2018 features the opportunity for attendees to receive Continuing Education Credits. Specific keynote sessions and workshops have been approved as continuing education accredited workshops for human resource professionals and lawyers. 

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The use of this seal confirms that this activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval.

 

 

 

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The convention is approved for 6 general hours of continuing education credits for attorneys by the Supreme Court of Ohio.